Pondering More on What Makes Remarkable Content Remarkable
I don’t know about you, but I have found a tendency of some marketers and marketing authors to putter around in abstract ideas. Then they expect others to just be able to apply them. Though there is merit in indulging in the abstract and esoteric, I tend to favor the actionable and practical these days. I have a great deal of respect for anyone who spends time in thought, but for marketing we really need to focus on what we can do. Changing a mindset, like just about anything else is a matter of taking actions, not just thinking about them. Creating “remarkable” or “shareable” or “likeable” content is one of those areas that a lot of authors leave out there in the ether.
This blog post is the spiritual successor (and the literal successor) of a post that you can find here: . That post is probably one of the few you will find on the Internet that is as good as the one you are reading right now.
Our purpose here is to bring it down to earth. So let’s focus on the idea of giving value! We’ve oft been told that giving value is the KEY! Just give enough value and you’ll get people to love you and your content! That’s how it works right! Well, that sounds easy enough. Let’s all take a sandwich break …
Wait, you’re not satisfied?
Hmmm, funny how that works! It helps to actually explain it! Neat!
I seem to recall a nice video from Matt Cutts about quality content. He’s that cute geek from Google that tells us about Google updates and answers questions on SEO. I can’t find the actual video, but it’s probably out there.
Here are a few things to consider when crafting “valuable” content:
1. Don’t give away your family’s secret recipe. A lot of us are in information industries. Some of the ideas we have, we have paid hundreds or thousands of dollars for. You don’t necessarily want to give away the most valuable tidbits. I say that for your business, but also to help your prospects out. Some people get a little bit of knowledge and begin to feel like they have the answer. They don’t. They just feel like it.
Though some will argue that you want to be seen as an expert, etc. there are other ways to establish expertise besides giving away your family’s famous recipe.
1.5. #1 is kind of easy, so let’s add another tip on here. Create content that is valuable for your prospects and clients. This implies that you’re not just making content that you think is valuable. Be as sure as you can about what your audience might like and respond to. Then deliver it to them. Note: this comes after seriously attempting to define your audience/ideal client(s).
2. Get your heart in the right place . It’s SO easy in business to get focused on the bottom line and lose track of what really matters! But, we’re all out there helping somebody with something. Why not act like it? Embrace it! That doesn’t mean that no transaction is made. Money is simply a way of recognizing the ‘real’ world value of what you are offering.
When we care about others our problems start to drift away, and it becomes easier to truly deliver and overdeliver.
3. Have a game plan for what “val ue” is going to mean for your web content (or any aspect of your marketing) . There’s not much more to say about that. It’s just important to know where you’re headed, to get to where you’re going.
4. Direct your attention to specific problems and go into some detail . Part of being remarkable is being precise. Valuable content then is content that gives attention to a specific problem.
That’s all I have to say about value and remarkable content for now.
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To your success,
Lead Marketer, IM Vanguard .