Creating a Blow Em Away Facebook Posting Game Plan

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How to Make a BLOW ‘EM Away Facebook Posting Game Plan

If you’re like most people, then posting on your business page (what used to be called a “fan page”) on Facebook can be tedious.  We all just have so many things going on in the day.  So, many a business owner doesn’t actually use the wall to truly engage people. I know the feeling of tediousness as well as anyone else.  I spend most of my time on the computer, so another 10, 15, or 20 minutes to post on Facebook, Twitter, etc. may not seem like much, but it adds up on a daily basis.

The key to making Facebook posting easy and far less tedious is to have a game plan.  This has a few components.

1. You need goals and objectives.

What are you trying to achieve by posting on your wall?  Are you trying to bait people to like your page?  Are you trying to get people to engage in a conversation?  Are you trying to keep people up to date on offers?  All of these are good reasons to post on your wall.  For example you can share whenever you do a good job, land a new client, or write a new blog entry.

Whatever it is that you want to achieve with Facebook posting … just be sure to know what IT is!  Know what you want it to achieve for you.  Yeah, that is obvious, but A LOT of business owners have not thought this through.

2. Create a database of posts.

There are going to be some days when you are not really going to want to post.  You won’t have that burst of enthusiasm that YEAH I need to post this now!  That doesn’t happen to everyone every day!  An alternative to counting on those ongoing bursts of enthusiasm is to start collecting important articles to share, quotes, videos, etc.  This way, you can post every day with ease.  You won’t have to think long and hard about it. You can just go right to your list.

Note: make sure this list/database of Facebook (and Twitter) materials is in its own separate place.  Don’t just go to the quotes that you’ve been storing up for years.  Make a separate folder with files dedicated specifically to this.

3. Engage your community.

This comes in the form of questions, contests, etc.  The key is to ensure that what you are posting passes the “will someone else give a darn” test.  The truth is we care more about ourselves and our businesses than most other people do.  That’s not a bad thing!  That’s the way it should be.  But, it means that other people are busy thinking about themselves, and your Facebook page/wall posts really need to be worthwhile for them.  What value does your community add to the lives of your members?

One simple way of doing this is to share value.  Also, try posting conversation starting topics on there. This means sparking some controversy, which may not sound ideal for business; however, you can bring up controversial issues without taking a ‘bad’ side.

This CAN be you:

We hope you’ve found these Facebook strategies useful.

Wishing you only the best in business and in life,

Ben Sarma,

Lead Internet marketer and Founder of IM Vanguard, Victoria BC Internet marketing firm.

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